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Our latest White Paper: Measuring Your Return on Investment in Multichannel...
A while ago, I was invited to a small meeting with a handful of participants who represented large nonprofit organizations and leading fundraising agencies. The purpose of the meeting was to discuss...
View ArticleMeasuring your ROI in multichannel fundraising campaigns
In our newly evolving multichannel nonprofit fundraising environment, the old methods of measuring return on investment have clearly begun to fall apart. Today’s nonprofit fundraiser can choose from a...
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